Blue is the colour of the clear sky and the deep sea.[2][3] It is located between violet and green on the optical spectrum.[4]
Surveys in the U.S. and Europe show that blue is the colour most commonly associated with harmony, faithfulness, confidence, distance, infinity, the imagination, cold, and sometimes with sadness.[5] In U.S. and European public opinion polls it is overwhelmingly the most popular colour, chosen by almost half of both men and women as their favourite colour.[5
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